Forget AI for Marketing Content, Go Live instead!

In this live broadcast, Daniel emphasizes the importance of live streaming over AI-generated marketing content, particularly for building brand trust. While acknowledging AI’s impressive ability to create visually stunning content, he argues that such content lacks the human element necessary to foster genuine connections with customers. Drawing parallels to past trends on platforms like Instagram, Daniel warns that audiences may quickly grow tired of AI visuals, similar to the way they did with overly polished photography and video content.

He advocates for live streaming as the superior alternative, especially for B2B marketing, highlighting its ability to create authentic, real-time interactions with customers. By engaging directly with an audience—whether that’s 20 top clients or a larger viewership—businesses can build trust, receive immediate feedback, and demonstrate their expertise. Daniel also mentions the rapid growth of live streaming, with predictions of the market growing from $70 billion in 2023 to $250 billion by 2030, emphasizing the financial potential.

He further advises treating live streams as full-scale shows with interactive elements like product demos, guest speakers, and gamified segments. Finally, Daniel encourages leveraging event features on platforms like LinkedIn and YouTube to promote broadcasts and maximize their impact, ensuring that live video remains a powerful marketing tool in the digital age.