Case Study: JAYBIRD | PODCAST SERIES X BROLL (RECORDED ON LOCATION)

Objective: We made a Video Podcast for Jaybird recorded inside the gym, where the products get used (context!). Guests included a Jaybird user, a Jaybird product specialist and a host. The Podcast will be used in all marketing channels and small edits used as “hooks” on Instagram stories.

Results: The Podcasts have enabled Jaybird to add content to platforms like YouTube, LinkedIn and Spotify. Places where they were not currently active but are important places in the consumer journey to purchase.

This Podcast series is another great example of combining Long Form conversational content amongst users and experts with the BROLL film laid over to help the storytelling and share-ability of the content.