ATC VLOG#9 | BTS How We Turn PODCAST CHATS Into Marketing Gold!

I think it's been interesting to see the evolution because we've been filming these now for about a year. And watching you go from your first time on the very first podcast asked. It's been a journey, but I think you very quickly became very comfortable with being on camera.

Thank you. Today. I mean, absolutely. Now the last one.

How does it feel going from ever being on camera before to all of a sudden you're here?

Like you said in the beginning, it's just having a conversation, so everyone does it.

It's easy really. But then you get a bit frightened and triggered by the cameras, you start forgetting about that at after a while it's doing your own thing and you will be fine.

So that's the idea. It's like just having conversations about your business. Exactly.

In this format. And then of course, it's in video format too.

So it can live on LinkedIn instead of posting boring case studies, which in text form, which people are still doing.

It's like a 90s format, people just scroll right past those. Exactly. But if we know we can take small snippets of a great moment in the podcast and use that to make people stop in their feed, they click through and then they come to the main site where you have a podcast section so they can listen to the episodes that maybe fit their thoughts or questioning and then that brings them into the businesses ecosystem them and then hopefully a conversion event of some kind.