Your "About Us" Page Sucks Right? Present Your Team like a Netflix Documentary....

Envision narrating your business through the lens of a Netflix documentary producer. The innovative team at DixonBaxi have brilliantly achieved this. Their website features a Netflix-esque series, weaving through their story, people, and vision, encapsulated in a visually spectacular series of 20 mini-episodes.

The marketing maestros at DixonBaxi have crafted a strategy where they can feasibly commission a new series annually or whenever a fresh chapter unfolds. This approach furnishes a perpetual stream of original and intimate insights, educating customers and prospective employees while enticing to join their journey.

The ingenuity of this strategy is 3 fold:

1. Economical Content Creation: While video content creation can be costly, establishing a platform or formula to share your story and showcase your team is pivotal.

2. Show, Don’t Tell: In a world where many businesses’ webpages and sales channels serve as mere 'Brag-sites,' it's imperative to transcend beyond and offer educational and value-based content.

3. Tapas that info! Breaking down your story and processes into mini parts gives your audience the ability to select shorter sections to suit their needs for information. Saving them time as they dont need to wade through all your content and website or go to a boring “about us” page.

Envisaging your business and content plan akin to a Netflix Documentary not only compels you to create a platform for consistent storytelling and domain expertise but also ensures that your narrative is both engaging and authentic.

But what about the cost? This format doesn’t necessarily have to drain your finances. While professional video team and producer support are essential, you predominantly save on actors, locations, and scripts - because you already have them, free of charge!

So imagine you about to start Season 6 - You are going to talk about how AI is going to transform your industry, aren’t you 😉

If you need help producing a Netflix style production like this, email here to Daniel and the team who can help guide you.

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