Episode 6 of The Next Gen Retail Podcast | with Amazing Viral Moments
Another beautiful looking podcast produced by our video podcast team headed by Andreas Fred. Episode six is part of an evolving series of discussions upstream of the member and customer journey at The Next Gen Retail Hub in Stockholm, Sweden.
Our podcast and livestream team go our on location to where the stories take place, so that the environment matches the context of the conversation.
Enjoy the full series and future episodes here.
Here are the best moments from the dicsussion:
Supercharge the Shopping Adventure: Brands are embracing a "go big or go home" attitude to craft a shopping journey that's so smooth, you'll slide through it like a penguin on ice. Tech's the sidekick here, making sure every step is a seamless dance with the customer.
Customers Reign Supreme: It's all about YOU, dear shopper! Brands are learning to walk in your shoes (or should we say, shopping bags?) and see the store through your eyes. From the local vibe to your favorite corner, they're dialing in the magic just for you.
Retailtainment Takes Center Stage: Picture this: a LEGO store where bricks come alive with stories, and fitting rooms that make you feel like Cinderella trying on glass slippers. Tech's the magician's wand, conjuring experiences that'll keep you glued to the shop floor.
Tech: Your Shopping Wingman/women: Imagine strutting into a store where tech is your wingman. Scan your stuff, grab your coffee, and skip those queues with a grin. No fuss, all fun. From smart mirrors to mobile queuing, tech's got your back like a trusty sidekick.
Data Disco in Action: Think of tech as the DJ at the party, spinning records of data insights. Every choice you make, every product you glance at—they're all dance moves in the grand data disco. Brands are grooving to the beat of your preferences, crafting a shopping symphony just for you!
Remember, shopping's not just about stuff anymore—it's an experience, a thrill, a journey tailor-made for you. Tech's the superstar that's turning stores into wonderlands. Get ready to shop like it's a party! 🛍️🎉